NFL fans – especially cord-cutters — will be happy to know that The National Football League has confirmed it is launching its own direct-to-consumer (DTC) streaming service NFL+ and that its new Sunday Ticket partner will be a streaming service.
The news was confirmed today by NFL Commissioner Roger Goodell in an interview with CNBC’s Julia Boorstin at the Allen & Co. Sun Valley conference. A winner of the Sunday Ticket will be chosen by the fall, he said.
With the upcoming launch of NFL+, the league is hoping consumers, particularly younger viewers and die-hard football fans, will flock to the service as streaming is more accessible and cheaper than pay-TV subscriptions.