Strava, the fitness platform and community that tracks user workouts through GPS technology, has announced that it’s working with government officials to review its privacy policies and address potentially sensitive data exposed in its activity heat maps.
In a statement from Strava CEO James Quarles, who was a vice president at Instagram until he was poached by the fitness app last spring, said the company is reviewing features that were originally designed for athlete motivation to ensure they can’t be compromised by bad actors.
The policy review follows news reports, including in the Washington Post, that Strava’s Global Heat Map, which highlights areas of activity among its community through GPS captured via satellites, were inadvertently revealing sensitive information and activity on U.