Under Armour is introducing a way for customers to get even more out of their shopping experience at the company’s brand stores. Instead of having a sales person sell the next pair of shoes, Golden State Warriors guard Stephen Curry, Carolina Panthers quarterback Cam Newton, ballerina Misty Copeland and others can do it themselves in select locations.
Under Armour has launched the UA Play app that allows users to point their devices at specially marked pedestals and see players come to life in 3D. Animated versions of the players from Tykes will pop out of a shoe or product and display a signature move – like Curry’s step-back 3-point shot and mouth guard chewing – before providing more information.