As Golden State Warriors guard Stephen Curry enters the NBA playoffs, he is promoting mental wellness in partnership with the NBA and Kaiser Permanente with a TV ad in which he trains his mind.
The co-star in the ad is a sensory deprivation pod, as Curry is accustomed to experiencing the benefits of floating in one of them.
“It’s the only place that I’ve found in this world that you can eliminate all the senses basically,” Curry said.
“To be able to try to master your thoughts, to be able to calm your body down and understand what it’s like to truly be still for a little bit, with our crazy-paced world that we live in, you rarely ever find an opportunity to do that.