Golden State Warriors guard Stephen Curry and water filtration brand Brita hope that the internet will be a happier place after Twitter users use the company’s Filter Your Feed tool to go back in time and scrub negative tweets.
Brita will donate $1.00 up to $20,000 to anti-bullying non-profi Cybersmile every time the tool is authorized to delete at least one negative tweet and also for every “positive” post courtesy of Curry per day that is shared through May 3. Retweets don’t count.
When the Filter Your Feed tool is authorized, it searches through every tweet and retweet in a user’s feed for words such as ass, awful, crap, dumb, fat, freak, gross, idiot, jerk, nerd, pathetic, pissed, stupid, sucks, terrible and ugly.