Sqord (pronounced: “Scored”) is an activity tracker and fitness platform for kids. Sqord pods combine Fitbit’s API with a three-axis accelerometer that captures intensity and duration of activity. Movement and play are converted into points, which can be spent on avatar accessories and awards through the Sqord App.
“This isn’t just a gadget that’s trying to find its way onto a retail shelf,” Sqord CEO Coleman Greene said. “We really want to make sure that we’re looking at this in terms of impact. We have a data scientist on our team that’s looking at how kids are using the product, what’s influencing their activity in a meaningful way, and how we build on the current momentum that’s going to create real change in forming their healthy habits.