Ever gotten tired mid-way through a run when the perfect song with just the right tempo starts playing and along comes that second wind? Well Spotify believes runners should have the perfect song tempo for their entire run, and has developed new features that will have them motivated from start to finish.
Earlier this week, Spotify Chief Product Officer, Gustav Söderström, introduced the new run features for the Spotify app that uses the movement sensors already on smartphones. The idea for the new features was inspired by stories from experienced runners who describe the burst of energy they get when the right song comes on, but then dissipates once it goes off.