On November 3rd, 2018, four artists took the stage inside Munhak Stadium in the city of Incheon, South Korea. The pop stars, two Korean and two American, made up a brand new group that ushered in a change for Riot Games from a one-game esports studio to an entertainment entity.
It was the debut of K/DA and the band’s hit song POP/STARS, but it was also the debut of Riot Games’ MasterCard sponsorship which had only been announced about a month prior. In hindsight, the success of K/DA has had ripple effects throughout the last two years.