Back to the Sports Tech Newsfeed

SportTechie Startup Profile Series: Heimdall Creates Smart Material For Athlete Impacts

New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.

Company: Heimdall Protective Tech

CEO: John Wood

Headquarters: Staffordshire, UK

1. Elevator pitch

Heimdall creates unique shock absorbing solutions for helmets, body armour, and footwear, using our patented innovative technology MASS.