Peter Moore grew up in Liverpool in a family with multiple generations of Liverpool FC fans. While working for Reebok, Sega, Microsoft and Electronic Arts, he carried his passion for the Reds everywhere. When he lived on the West Coast, a time zone not conducive to watching live English Premier League broadcasts, Moore set his alarm for the middle of the night.
Last year, Moore became Liverpool’s CEO. This season, his club went all the way to the Champions League Final. (Liverpool will play Real Madrid in Kiev, Ukraine on Saturday.) Meanwhile Moore has overseen a major investment in a new technological platform to better understand and engage an international fan base that is estimated to number 771 million people and a television audience of 440 million.