One million.
It’s a number that grabbed the attention of Sportsnet New York (SNY) President Steve Raab earlier this year. The regional sports network experimented with Overtime, a cross-platform technology startup built around high school and youth content, for the SNY Invitational. Overtime produced content for the annual two-day New York high school basketball tournament in January, nearly eclipsing the seven-figure mark.
“I really had nothing in mind from a numbers standpoint,” Raab told SportTechie. “If you would have asked if I had a six figures expectation, I probably would have told you ‘no.’
“We were blown away that it generated nearly a million video views.