Youth sports organizations need three things to effectively market themselves to their communities: time, money, and experience. But the three things in short supply at most youth sports organizations – many of them run as nonprofits by a handful of volunteer parents – are time, money, and marketing experience.
“I’ve spoken with countless coaches and administrators, and they all seem to face the same challenge,” said Brandon Anderson, Director of Product at SportsEngine. “They know how to manage an organization, schedule a team, and coach kids of all ages, but they don’t have the time or tools they need to let people know that they exist.