SportsCastr, the social live-streaming platform that has backing from former NBA Commissioner David Stern and the NFL Players Association, has announced its first foray into MMA with an exclusive Muay Thai streaming deal.
The company, which allows anyone to provide color commentary on live events and earn blockchain-backed rewards for participation, will begin exclusively streaming the North American Muay Thai League, Friday Night Fights, beginning Sept. 14.
As part of the deal, the companies will deliver free and pay-per-view Friday Night Fights globally, enabling MMA fans to access or provide live color commentary on fights through SportsCastr.