This SportTechie Legal article was written by Nerissa Coyle McGinn, an attorney in the Chicago office of Loeb & Loeb LLP.
Social media has become an integral part of sports, enhancing the fan experience and promoting player, team, and sponsor brands. Major platforms like Twitter, Facebook, and Instagram have created two-way channels for sports organizations and brands to interact with fans and each other.
In the “second screen” era, many sports enthusiasts are just as likely to be viewing a game on their smartphones as they are to be watching in person or on television.