Australian sports data platform iSport Genius has signed a deal with DraftKings to supply data insights and analytics to users of its online betting service. iSport Genius will be available to both mobile and desktop users of the DraftKings SportsBook.
“We are delighted to mark our expansion into the U.S. by partnering with DraftKings, a proven market leader in fantasy sports which has it perfectly positioned to dominate sports betting,” said Nathan Rothschild, co-founder and partner at iSport Genius according to intergameonline.com.
“This deal is a clear demonstration of the expected demand from American consumers for engaging data experiences as they interact with sport and sports betting.