The legalization of sports betting will trigger major changes across the sports industry. Athlete biometric data and player tracking data are expected to make their way into fantasy sports, sports betting, and other fan engagement products. Firms that use that data to fuel their products and services could be among the most impacted by changes. As the use of data evolves, that information will become a money maker for leagues, teams, and businesses who own it and have the right to control it.
Virtual reality sports events, augmented reality mobile apps, exclusive content, fantasy sports, and betting are only a handful of the potential new revenue sources for those who collect or contribute data.