Sportradar has signed a new data integration deal with Kinduct for the 2017-18 NBA season to provide teams with athletic performance data about their players.
Expanding on a multi-year data deal between Sportradar and the NBA set to begin this season, Sportradar will feed the data it collects about players through Kinduct’s Athlete Management System, bolstering one of the resources teams use to improve player performance.
Kinduct is the first athlete management system provider to integrate the Sportradar data, following Sportradar’s multimillion-dollar deal with the NBA announced last summer. The companies did not say whether this is an exclusive deal and financial terms were not disclosed.