Sportradar has partnered with Beitai Digital, a Chinese sports data and content company, to bring its extensive suite of sports data to China.
Sportradar, which partners with major leagues in the U.S., including the NFL and NBA, said the deal will bring its data to Chinese broadcasters, such as Tencent, Sina, Sohu, Hupu and Bytedance. Beitai will also use Sportradar services to bring data visualization tools to national TV broadcaster CCTV-5.
Providing insight from @SportradarUS Steve Byrd gives thoughts on what tracking data will look like at #Beitai event #smartjerseys pic.