Football partnerships agency SportQuake has entered the world of esports through the launch of sponsorship service EsportQuake.
The agency will adopt SportQuake’s “unique 360 approach,” working across “all global esports properties.”
Through SportQuake, the company’s team has facilitated deals between Shopee and Cristiano Ronaldo, FBS and FC Barcelona, eToro and the Premier League, Hotels.com and Tottenham Hotspur, and Fun88 and Newcastle United. Its website states that it has invested over $500 million (£377 million) on behalf of brands since 2006, and it has negotiated over 100 contracts.
Matt House, CEO of SportQuake, spoke on the venture in a release: “We’re setting up Esportquake to help brands plan and buy Esports better.