Sports and entertainment agency SPORTFIVE has announced a marketing partnership with Farming Simulator publisher GIANTS Software.
According to the release, the partnership is expected to further accelerate the marketing for its esports series, the Farming Simulator League.
The sports agency will collaborate with GIANTS Software to secure league partnerships alongside in-game advertising opportunities. Farming Simulator League’s in-game advertisements include geo-targeted billboards, alongside usable content such as stores, working equipment or even the vehicles competitors drive.
Boris Stefan, Head of Publishing at GIANTS Software, explained: “We’re delighted to reach this agreement with such an experienced marketer.