Sports and entertainment agency SPORTFIVE has been selected by London-based esports organisation Fnatic to assist in its search for a main sponsor.
The deal will see both parties collaborate to find a new front-of-jersey sponsor for the esports organisation, the first time in three years.
Fnatic becomes the latest organisation to recruit the services of SPORTFIVE after it established its global esports unit in August 2021. In November 2020, the agency announced it joined forces with Singaporean organisation Team SMG, which appointed SPORTFIVE as its commercial sales representative.