Spanish gaming and esports agency Play The Game has expanded into South America, opening an office in Buenos Aires, Argentina.
The agency also has offices in Barcelona and Madrid.
Play The Game’s operations in Argentina will be led by Agustín Cikes, Pablo Monti, and Daniela Rocha Aranzana. The agency will continue to work with brands to assist them with entering gaming and esports in a way that appears natural.
Oscar Soriano Mullor, Co-founder of Play The Game Barcelona, spoke on the expansion: “Four years ago, when Play The Game started, we had a clear goal: to help brands and organizations to understand gaming and esports.