The first season of La Liga’s Primera División kicked off 90 years ago, on Feb. 10, 1929. Nine decades later, the sport of soccer is identifiably the same, yet incredibly different, infused with technology.
At this week’s Mobile World Congress conference in Barcelona, La Liga has been showcasing some of the biggest new technologies that it has been leveraging to increase fan engagement, boost on-field performances, and improve officiating.
“More than ever before, a football match is a unique experience thanks to recent technological advances which have improved the standing of Spanish clubs, the professionalism of its technical bodies, as well as the fan experience,” said Joris Evers, La Liga’s chief communications officer, in a press release.