North American organisation Spacestation Gaming has partnered with NASCAR Xfinity driver Will Rodgers.
The deal will see Rodgers represent the organisation, including racing in a specifically-designed car.
Spacestation Gaming and Rodgers are poised to launch a collaborative racing team together, competing in the eNASCAR Coca-Cola iRacing Series – the official sim racing competition of NASCAR.
Shaun “Shonduras” McBride, Owner of Spacestation Gaming, spoke on the venture in a release: “Traditional sports and esports can be incredibly similar, and eNASCAR proves that perfectly! Spacestation Gaming is excited to help build this new community and be longterm supporters of this rapidly growing scene!