North American esports organisation Soniqs has announced a partnership with sports marketing firm PIVOT Agency.
As a result of the deal, the agency will act as a mediator between the organisation and all its future sponsors. Moreover, both entities will collaborate on aligning partner goals with Soniqs’s brand.
PIVOT’s esports and gaming team will also provide the organisation with guidance regarding brand strategy, messaging, and expansion of the organisation.
Darren Moore, General Manager at Soniqs, spoke on the partnership in a release: “Working with PIVOT will allow us to reach new growth with the Soniqs.