A highly popular online soccer destination for millennials is coupling with a powerful media company to advance a social media-first forum for Hispanic soccer fans.
Juanfutbol, the social soccer channel for young Hispanics since 2014, has partnered with UnivisionDeportes.com to form the juanfutbol Facebook channel. The page will feature content mostly in English geared toward “bilingual and bicultural Hispanic millennials,” according to a press release.
The content to appear on juanfutbol will cover both the Mexican and United States professional soccer – Liga MX and MLS, respectively — as well as both nations’ national teams.