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Social Fitness Platform Strava Introduces New Subscription Model

Related Topics: Inch

Social fitness platform Strava launched a new subscription model on Wednesday. Called Summit, the model replaces Strava Premium, with tiered, lower-cost options that break down Strava’s features into three packs: Training, Safety, and Analysis.

“Strava is a community of athletes helping each other achieve their goals,” said Strava CEO James Quarles in a statement. “Ninety-two percent of Strava athletes who set goals remain active ten months later. Summit Packs are designed to better tailor and personalize our features to members’ needs. Whether your goal is returning from injury or training for your first marathon, Summit Packs provide the performance tools you need along the way.