In trying to explain what his product, SoccerDream, seeks to achieve, Andreu Bartolí, Co-Founder & CEO, highlights what he calls “soccer IQ” a number of times. This is because, his company is seeking to develop soccer players’ intelligence when it comes to the sport, through a virtual reality technology platform.
In trying to reach this lofty goal, the company has faced some considerable changes recently.
First, it rebranded from Ekkono Training to the more aptly named SoccerDream. The decision to restart with a fresh brand was also a reflection of Bartolí’s wider vision for what the product could do.