Left to right: Real Madrid President Florentino Perez, Microsoft Country Manager of Spain Maria Garaña and Microsoft Corporate Vice President and Chairman, Emerging Markets, Orlando Ayala.
Real Madrid partnered with Microsoft to help engage their massive fan base.
The 10 time European Champion has 450 million fans around the world and were named the best soccer team of the 20th century by FIFA.
But even the wealthiest team in sports is struggling to engage with their fan base in this digital age.
“We are the richest club in the world, but the current business model is a little bit exhausted,” said CEO of Real Madrid, Jose Angel Sánchez.