The EAFF E-1 Football Championship, a men’s soccer competition among nations in the East Asian Football Federation, was held last month and offered fans virtual reality viewing whether at the stadium in Chofu, Japan or just using their smartphones.
The EAFF partnered with rights holder Fuji TV and virtual reality company LiveLike to create a VR app that offered live action and highlights during the matches featuring China, Japan, North Korea and South Korea.
Also, Japanese telecommunications operator KDDI and mobile phone brand au for the Dec. 16 match between Japan and South Korea offered VR stadium seats for 100 spectators and subscribers in attendance who had access to headsets and content.