A new type of light show is making noise at college stadiums across the country. Unlike traditional shows, these pregame festivities work through smartphones and are helping boost in-arena mobile fan engagement across college sports.
CUE Audio’s data-over-audio transmission technology has triggered shows at basketball and football games hosted by big-time college programs such as Purdue, Clemson, South Carolina, North Carolina, and Iowa State. Since Jameson Rader founded the company in 2017, it has supplied light shows across 681 events spanning 81 different partners. About a year ago, CUE received investment from Glenn Picquet, who also holds a minority stake in the Texas Rangers.