Smart mattress maker Sleep Number has announced a new partnership with the NFLPA after securing a deal with the NFL earlier this year.
The company said this expansion in football comes after more than 1,600 NFL players over the past few months opted to redeem offers for a Sleep Number 360 mattress with SleepIQ technology. SleepIQ automatically adjusts a bed’s firmness and tracks metrics to inform users of how well they’re sleeping.
As part of these partnerships, Sleep Number will share aggregate biometric data with the league and players’ association so all three parties can work together to advance player health and wellness.