Following an original partnership announced in August 2019, SK Gaming and Ursapharm’s HYLO Eye Care brand have expanded their alliance.
With the newly-enhanced sponsorship deal, HYLO branding will appear on the organisation’s 2020 jerseys. The span of the extended deal was not disclosed.
In addition to the new jersey branding, the sponsorship will include further educational video content that features SK Gaming players and HYLO products. HYLO will also provide SK Gaming players with its eye care products for use in training and competition.
The brand’s HYLO Fresh product is particularly aligned with the esports and gaming audience, promising to help keep players’ eyes refreshed and clear.