Sir Richard Branson’s Virgin Group has made a strategic investment in Sportsrocket, a digital media production and distribution company. Financial details were not disclosed with last week’s announcement. Sportsrocket is hoping Virgin’s investment will expedite its global rollout.
The New York-based media startup has already partnered with a number of sports properties such as ELEAGUE, Major League Soccer and PGA TOUR, among others, to produce, distribute and monetize video content.
“As a company, we’re extremely excited to work with Virgin,” Sportsrocket CEO Brian Bedol said in a statement. “Personally, Richard Branson has long been my entrepreneurial hero, so the opportunity to build Sportsrocket with him is fantastic.