Sinclair Broadcast Group has launched STIRR, a free, ad-supported over-the-top streaming platform that includes several sports offerings.
Among existing national sports networks, STIRR includes Stadium, The T (powered by Tennis Channel), and the World Poker Tour. Sinclair is also producing a new streaming channel, STIRR Sports.
“We are incredibly excited to distribute Stadium via STIRR’s impressive platform,” said Stadium CEO Jason Coyle in a statement. “We believe that the combination of Stadium’s national sports programming lineup along with localized Sinclair station coverage will create a compelling sports experience for an important audience segment.”
Sinclair’s broadcast portfolio includes 191 television stations in 89 markets.