Basketball analytics company ShotTracker announced it had raised $10.4 million in Series A funding on Wednesday. This round of funding brings the total investment in the five-year-old startup to $21 million.
ShotTracker’s TEAM system monitors the location of the players and the ball on a basketball court using a sensor installed in a Spalding basketball and sensors worn by the athletes. Those devices communicate back to other sensors installed high above in the rafters of a stadium.
It has been used by the NAIA Division I Men’s Basketball National Championship for the past two years.