Marketing agency and production company Freaks 4U Gaming has partnered with data analytics firm Shikenso Analytics to analyse marketing and sponsorship material for Riot Games‘ German Regional League, Prime League.
The partnership aims to work with Prime League’s sponsors to analyse and optimise sponsored marketing content.
According to a release, the working relationship will see Shikenso conduct targeted analysis of sponsored content with the aim of providing detailed qualitative and quantitative measurements. It is understood that Freaks 4U Gaming and Prime League will use the data and analysis to establish a proof of concept to sponsors of the league’s marketability and how to optimise sponsored content to fans.