With the 2018 NFL season kicking off on Thursday, fans will be greeted with new ways to watch games, consume content and place bets on individual players and teams.
The league is expected to make strides with how it collects and utilizes data, sells tickets, and streams content. Perhaps most noteworthy, however, will be how the NFL embraces sports betting, which represents a completely new area of business this season.
Sports Betting
States such as New Jersey, Delaware and Mississippi are beginning to adopt a regulatory framework for sports betting. That means the 2018 NFL season will be the first in which sportsbooks outside of Nevada have direct ties to the league, some even operating from inside stadiums during games.