The NBA announced senior executive Brendan Donohue as the Managing Director for the new NBA 2K esports league, which will debut in 2018. He will oversee the league’s overall strategy and operations.
Donohue has been at the NBA office for eight years, most recently as the Senior Vice President of Team Marketing and Business Operations (TMBO). Prior to that, he spent roughly 13 years with four NBA franchises and now, he’ll direct 100 percent of his time toward the new esports league.
When asked about his lack of his esports experience for the leadership position, Donohue said, “I have a lot of interest in the space, but I’m smart enough to know what I don’t know.