UK-based esports organisation Semper Fortis Esports has rebranded its Rocket League team Top Blokes to SMPR.
According to the release, the rebranding is expected to bring the team ‘closer to its ownership as the organisation expands’.
SMPR will act as the official arm for Semper Fortis Esports’s teams, with its current and future rosters all operating under the brand.
Kevin Soltani, CEO of Semper Fortis Esports, commented: “The name SMPR esports, abbreviated from Semper, gives our teams a new identity which is to define ourselves as ‘always esports’.