Amsterdam-based SEG Esports, a division of international management agency Sport Entertainment Group (SEG), has announced a partnership with Vancouver-based esports performance firm Adamas Esports.
According to the release, the deal will grant SEG Esports clients access to Adamas’s performance training services. Moreover, the partnership will look to assist SEG’s agents in recognising potential performance issues with their talent.
Esports Insider spoke to SEG Esports’s Division Director, Rowan Stroo about the importance and details of the partnership.
Always looking to improve its services for its clients, Stroo told ESI that having noticed Adamas quickly becoming a staple of esports performance and coaching together with Client Services Manager at SEG, Sander Mijnhijmer, he reached out to Caleb Cousens, CEO of Adamas Esports.