Although “ticket scalping” is by no means a new phenomenon, it has seen a mainstream resurgence brought about by rapid technological advances. The traditional image of the unkempt man standing at the foot of the stadium steps holding up a sign that reads “I need tickets” has been replaced by virtually anonymous entities hiding behind advanced computer programs or “bots” capable of buying huge swaths of inventory while Joe Shmo fan cranes his neck and adjusts his glasses to read fuzzy CAPTCHA codes. These days, we call these people “Ticket Brokers” and they are the proverbial men behind the curtain pulling the strings of the entire ticket market.
Scalped: How Technology Is Impacting The Ticket Industry And The Overall Fan Experience
