SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz.
The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season.
SAP’s cloud-based enterprise technologies will support the back office business of the German team, while SAP’s Hana data analytics platform will help Mercedes EQ engineers evaluate large volumes of data to monitor the team’s performance and develop new technologies to give drivers an edge on the track.