Financial institution Santander has become the official bank and partner of Liga Brasileira de Free Fire (LBFF), offering promotions for Garena Free Fire fans.
The partnership between LBFF and Santander will offer fans sweepstakes for Diamonds, the in-game currency for cosmetic products in Garena Free Fire.
For Igor Puga, Director of Brand and Marketing from Santander Brasil, the bank will use financial solutions to approach a younger demographic. “For us it is not just a sponsorship, it is a business strategy, a bet in a place that no other player in the financial market has been.