San Jose Sharks fans who took home Logan Couture bobbleheads earlier this month were provided some instructions printed on the side of the box. Download the Sharks + Sap Center mobile app, go to the augmented reality tab, and point the phone toward the base of the bobblehead.
The special content is then unlocked, with video of the Sharks star Couture providing first-person point of view video of his gameday preparation. Fans got a unique look, and the team learned a lot as well.
“How could we take it the next level where it’s not something just to put on the shelf, that it could live on and be more dynamic?