Curation.
This term has surfaced into mainstream public conscious rather subtly, in a streamlined way. What was once solely used in reference to a kind of skillset housed within museums, has now come to mean as anyone’s ability to selectively choose a particular subject matter.
Today’s popularity around curation, though, can stem from lofty–or at least the thought that it’s so–appropriation. The art world’s ideals of cultural value and identified reverence filters into any user’s ordinary tasks, giving it more perceived credence. Curation, now, purports imagination and personalization. Thus, a user’s basic preferences are no longer just unique on its own due to curation, but by a considerable margin.