On the back of Samsung’s global initiative and promise to tackle the world’s biggest problems, the corporation has drawn its focus to concussion in contact sport. With this, studies were followed by tests in Australian rugby, and will look to penetrate global sporting markets as the innovation takes off.
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The NFL, Australian Rules Football and both brands of Rugby are by far and away the entities that capture the most headlines when it comes to brain injury in sport, and for good reason. When men weighing upwards of 220lbs hit blinding speed before colliding with one another, there’s always going to be some form of strain on the body, and Samsung have honed in on what is arguably the most important part of the body; the brain.