In 2016, Samsung Electronics Canada and the Toronto Blue Jays entered a two-year partnership in hopes of bringing fans closer to the game through experiences in-stadium, online and on Sportsnet.
This season, Blue Jays center fielder Kevin Pillar joined the Samsung team as a brand ambassador. He will take part in special Samsung events as well as be featured in exclusive Samsung content such as a Samsung Gear VR experience.
“We’re proud to lead off this season with the Blue Jays and Kevin Pillar, and are excited to delver immersive experiences through our latest technology and innovation that will bring fans closer to the action,” Mark Childs, Chief Marketing Officer of Samsung Canada, said in a statement.