Seattle-based software company Zipwhip has partnered with the Sacramento Kings to launch an RCS-enabeled communication channel through the Kings’ existing business toll number. The deal makes the Kings the first professional sports team in the world to offer Rich Communication Services messaging.
RCS technology offers a more secure and interactive mobile platform for businesses to communicate via two-way text message with customers. It is perceived as the next upgrade in the evolution from SMS and MMS messages. The system incorporates a lot of the features that users might be familiar with in apps like Facebook Messenger into phone text messages, such as read receipts, location sharing, and the ability to see if another person is typing a reply.