Xperiel, the company that has been building predictive gaming apps for sports teams, announced Tuesday that it closed a new $7 million series A funding with participation from the Sacramento Kings to expand beyond sports technology.
Xperiel, which helps companies build augmented reality apps that take advantage of existing technology in brick-and-mortar stores and venues and consumers’ mobile devices to engage them in games and interactive ads, has collaborated with the Kings since 2016. Xperiel’s fan engagement experiences with the Kings include “Call The Shot,” a predictive gaming program that enables fans to predict what will happen during the game and collect points based on wagers.